Welcome to Email Autoresponder Software
Shopping Cart Integration
When people place orders through your website, it's always a good idea to immediately acknowledge the purchase.
One way to do this is by having good shopping cart integration with the use of a bulk email sender that can be integrated with your shopping cart. In fact, many shopping carts that are useable today have their own autoresponders reinforced into the system.
When you set up your bulk email sender to send a message to someone that has placed an order, there are several topics in the message that should be included. This is an chance to ‘speak’ to your client's, and to let them know about other deals that you have or additional items that you have available. You should not miss this opportunity.
Do not try to get your ‘thank you’ sales message on the same email autoresponder software as the customers email receipt. Putting the sales message on an email that is automatically sent to allot the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus entirely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will assist them, and then tell them about other available products that work well with the one that they just purchased, or that are equal to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Hoover cleaner bags or carpet powder goes with vacuum cleaners. Just let them know about the assorted products that you offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.
Don’t make the error of bombarding your subscribers! You can commonly send them periodic selective information about your specials after they have made a purchase through you, but emailing them on a daily schedule with your offers is not good business! Use your autoresponder responsibly! Make sure that your autoresponder is set up to address automatic removal requests, your customers should be receiving information that is of value to their efforts.
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