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Email Marketing Campaign News

Book Marketing As A Political Campaign

This post originally appeared on O’Reilly Radar ("Think of it like a political campaign: Baratunde Thurston's book marketing"). It’s republished with permission.

Rockland Trust Launches “Actions. Not Words.” Spring Marketing Campaign

Rockland Trust today announced the launch of its $1 million-plus “Actions. Not words.” marketing campaign. Building on a reputation for providing exceptional customer service, Rockland Trust will highlight throughout the campaign how the bank acts upon its brand promise to value each relationship.

Virtual Assistants Excited About IXACT Contact’s Real Estate CRM

With IXACT Contact’s recent additions of Email Campaign Reporting and e-Newsletters to its real estate CRM, Real Estate Virtual Assistants across North America are touting IXACT Contact’s three-in-one capabilities: a comprehensive real estate CRM, a robust email marketing platform, and a monthly e-Newsletter service. ...

Consider Removing the Share Buttons from Your Email Newsletters

Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses your blog post content, then consider testing this! What I am going to suggest might go against every tenet of social email marketing anyone has every suggested—what if you took [...]

7 Ways to Make Email Work | By Madigan Pratt

Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox. The problem is, not that many hotels do it well and as a result fail to realize its full revenue generating potential. We know of one small luxury hotel that generates well over $1 million a year as a direct result of their email marketing program. For every dollar they ...