Email Autoresponder Software

Welcome to Email Autoresponder Software

Double Opt In

Double opt in email lists are basically an email newsletter or ezine that allows people to sign up using your web page or by sending an email to the email autoresponder software that manages your opt in list.

The difference is Anyone who subscribes through double opt in email lists must confirm their request to subscribe to your list twice, making it different from an ordinary opt-in list

The first time a subscriber usually opts in is when they give you their name and email address from a web based form. Once the initial request to join is received, software or your opt-in list management system like GetResponse or Awebe sends an email confirmation to the email address that the person inserted as their email address. Subscribers must then confirm their subscription by clicking the link included in the email to confirm that they have chosen to join your ezine or newsletter.

People literally opt into your list twice. Once as an initial agreement to sign up then again to confirm their desire to be included on your list.  This is why the process is called double opt-in.

Why would you want people to opt-in twice? Many people feel this process is mandatory to the success of a business owner.  Using double opt in email lists, will confirm that someone entering his or her email address is truly interested in receiving your information or newsletter.  Having a system with the extra confirmation, also serves to verify that you have the proper email address.

By confirming a consumer is really interested in signing up for your list, you can rest assured the chances are very high you are getting high-quality prospects. These are people that are very likely to buy from you in the future because they have a solid interest in what you have to offer.
 

A person can go on your website, enter another person’s email address and leave, when your not offering a double opt-in option.  It's then possibe that the person receiving your confirmation email and following ezines will think they are being spammed, and just might report you for spamming them.

You don’t want to upset someone accidentally, so your best bet is to protect your interests and those of your clients by providing the double opt-in list choice.

Confirming people who sign up is also important when you have people who genuinely have an interest in your ezine or newsletter. If they don’t you will not sell anything to them. Using a  single opt-in list allows a greater possibility that subscribers won’t respond to your messages, as they think they are being spammed.